THE STORY BEHIND TOWELSHOP
From local experience to a bigger vision
My name is Vains Hils. Alongside my work in business and brand development, I am a long-time sport enthusiast and a fitness specialist.
Sport has always been an important part of my everyday life, which is why the sport towel category is personally one of my favourite parts of Towelshop.
I understand this segment not only from a product perspective, but also from practical experience — the situations in which a towel needs to be lightweight, highly absorbent, quick-drying, easy to carry and simply convenient to use during training, travel and an active lifestyle.
That practical understanding allows me to look at sport towels and related products in much greater depth and to recognise where small functional details can make a real difference.
But Towelshop is also the next chapter in a journey that began with the national brands Dvieli.lv and Kateratikud.ee.
Those projects taught me a great deal about what customers really value — quality, functionality, trust and products that simply make everyday life better.
With Towelshop, I decided to take that experience further and step beyond national borders.
The goal is not simply to offer more towels.
It is to use experience, practical knowledge and genuine interest in the products to build a place where customers can discover better solutions for home, sport, travel, professional use and everyday life.
THE TOWELSHOP IDEA
The idea behind Towelshop is simple: to create a place where people can discover the best of the towel world in one destination. Not just products, but new ideas, practical solutions, inspiration and a better understanding of what makes a towel truly useful.
Our ambition is to build Towelshop into a leading towel discovery and retail platform in Eastern Europe — a place that feels relevant, useful and worth returning to.
And this is only the beginning.
We want our customers to be part of the journey as Towelshop grows, evolves and explores new products, new ideas and new possibilities.
This is not the finished story. It is where the story begins.
WHAT WE BELIEVE
Quality, functionality and thoughtful design should make everyday products genuinely better.
WHAT WE DO
We bring together towel solutions for home, sport, travel, professional use and corporate branding.
WHY IT MATTERS
We want to turn practical knowledge, real-life experience and product innovation into better towel solutions for everyday life.