Vains Hils - Founder of Towelshop

THE STORY BEHIND TOWELSHOP

From local experience to a bigger vision

My name is Vains Hils, and Towelshop is the next chapter in a journey that began with the national brands Dvieli.lv and Kateratikud.ee.

Those projects taught me a great deal about what customers really value — quality, functionality, trust and products that simply make everyday life better.

With Towelshop, I decided to take that experience further and step beyond national borders.

THE TOWELSHOP IDEA

The idea behind Towelshop is simple: to create a place where people can discover the best of the towel world in one destination. Not just products, but new ideas, practical solutions, inspiration and a better understanding of what makes a towel truly useful.

Our ambition is to build Towelshop into a leading towel discovery and retail platform in Eastern Europe — a place that feels relevant, useful and worth returning to.

And this is only the beginning.

We want our customers to be part of the journey as Towelshop grows, evolves and explores new products, new ideas and new possibilities.

This is not the finished story. It is where the story begins.

WHAT WE BELIEVE

Quality, functionality and thoughtful design should make everyday products genuinely better.

WHAT WE DO

We bring together towel solutions for home, sport, travel, professional use and corporate branding.

WHERE WE’RE GOING

Our goal is to grow Towelshop into a leading towel discovery and retail platform in Eastern Europe.